How can Event Live Streaming improve Branding.
Written by Michael Koh on September 10, 2018
In this 21st century, there are more options for companies to explore to promote and grow their brands other than traditional marketing tactics and event live streaming is definitely one of them. To the marketers, video marketing is a popular concept which they can use its benefits to not only grow their brand using the internet and reach a larger base of audience. Live streaming a business event will also allow them to maximize their budget and getting the best ROI (Return Of Investment) in the long term. This also means that the more people who see the live streaming of the event, the better the brand awareness becomes.
How live streaming can attract a large audience is due to the fact that it creates an excitement that draws viewers to tune in to watch the event in real time. There’s also a time factor involved as the viewers need to tune in to the specific website online at the given time to watch the video. For business events, it allows the company whom host the event to increase their invitations to more participants whom can watch online rather than the space limitation of the event itself.
One important aspect of building a brand is to gain trust from your customer and since the live event is not rehearsed, it is more realistic and trustworthy to the viewers. Not to mention that the fact by using live events to showcase their products and services, it shows that this company values transparency and honestly to their customers.
Doing live streaming for events also opens a new communication route with the audience, which is the ability to chat with the customers online and in real time which makes them feels that they are more involved in the event rather than an audience watching the video. By voicing their comments and feedbacks in the event, the company has created a brand with a human touch which increases the trustworthiness at the same time that promotes more business, brand loyalty, and better referral.
What makes Event Live streaming a great platform for brand awareness is that fact that it is more versatile as there are no limitations on the size of the audiences to participate, more flexible as there is no restriction to the types of events made. Last but not least, the participating audience can use social media platforms either to voice their feedbacks or share their thoughts with their friends or relative. Thus creating a great media coverage that will improve the branding for the company.