Nowadays it is very common for business owners to use webinar live video as a marketing tool to promote their corporate events. This is due to its many benefits that webinars service can offer to connect with people around the world based in real time.
The main reason for using webinars for big events is the fact that it is a form of the video conference that is host in live, web-based format and use internet service to connect the presenter (or presenters) who are hosting the webinar to a group of participating audience globally. Which is different from normal live streaming as the hosts can toggle between the event screen and their computer screens to present their slideshows, demos and invite the selected guests from other locations to co-host the webinar together.
Webinar platform has interactive features online which the audience can utilize it to communicate with the host during the Q&A or chatting session. Thus making webinar very popular and useful tool for the social or business events which usually involve a large group of people watching the event.
Currently, research has shown that more than 50% of the company use webinars as part of their B2B (Business to Business) content marketing strategy. There are also debates on whether webinar can fulfill the necessary requirements and achieve the desired results for the business as compared to other marketing strategies such as social media marketing, traditional advertisements and so on.
While it is true that webinar is very effective and efficient in getting lead generation, building brands, and content consumption. This implies that people who have watched the webinar videos have a higher tendency to sign-up and purchase products or services that are presented in the event. Webinars are also a useful tool in gathering information such as personal data from the participating audience for marketing purpose. Since it is proven that watching video is the easier way for people to absorb information, webinar has further enhanced this effect by adding a human touch to the live video by creating real-time engagement and interaction between the host and the people who are invited to watch the webinar event.
Then again, creating a webinar live video is never an easy task as it usually involves many hours of planning, preparation, stage rehearsal and marketing promotion to advertise the event online or traditional means. Not to mention the preparation to avoid or troubleshoot any unforeseen technical errors that could potentially disrupt the webinar event.
This is why most companies will hire professional video production company to assist in creating webinar live videos for their events as these companies have the equipment, manpower, and experience in setting up webinar events for their clients. Which is worth the investment as companies often gain great exposure for their brands and potential sales in return.
With the advancement of information technology, many experts have foreseen that webinars will eventually become the most popular tool to connect people globally to view and engage in social or business events online.