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The “global village” has fallen sick – Technology to the rescue.

Written by on February 10, 2020

Our interconnected and interdependent “global village”, in which humankind has flourished and prospered for over two decades, is now very, very sick… again.

Many thanks to the numerous advancements in Information and Communication Technology (ICT), with special thanks to the World Wide Web (a.k.a., the INTERNET), and with increased wealth, and access to myriad economical modes of transportation, we must inevitably accept both the good and the bad that comes along with the progress of our modern, digital world in the information age.

In the recent Tourism Sector Performance Report for Q2 2019, released by the Singapore Tourism Board, it stated that international visitor arrivals (IVA) was 9.3 million (January to June 2019). Top ranked was China, with 1.812 million visitors.

According to OAG Megahubs Index 2019, Singapore’s Airport (SIN) was ranked top in the Asia Pacific region, and ranked 9th globally. Being on top in global independent rankings, comes at a price.

Singapore’s Minister for Transport, Mr. Khaw Boon Wan, has said that the impact of the 2019-nCov on the aviation industry has had a greater impact than SARS (Severe Acute Respiratory Syndrome) of 2003. Air traffic between China and Singapore has fallen by up to 80%.

“2019-novel coronavirus (2019-nCoV)” has taken a grave toll, to put it mildly, on key industries in Singapore and around the globe. Examples of industries that have been severely hit range from aviation and transportation, to retail and tourism, including hotel and hospitality, not forgetting MICE (Meetings, Incentives, Conferences, and Exhibitions). Due to natural and valid fears (we’re only human, of course) of spreading or catching the deadly virus.

As at 07 FEB 2020, Singapore’s Ministry of Health raised the DORSCON level from DORSCON Yellow to DORSCON Orange. In a nutshell, the “disease is severe and spreads easily from person to person…”. This does not bode well for a country that relies on tourism and trade for part of its survival.

The main impact on the workplace is on several fronts, one of which being that employers should allow their employees to telecommute (work from home). Teams that work together should also be separated, as a precaution.

One novel and safe way for organizations and corporations to continue business as usual, in order to stay connected with customers and stakeholders, albeit remotely and digitally, is via live video streams of events or meetings (e.g. WEBINARS or videoconferencing).

With video streaming platforms gaining major popularity in recent years, mostly thanks to social media innovation, in part also due to better and faster fibre-optic based broadband internet services, including high-speed cellular data technology (e.g. 5G), the average consumer and business cliental has grown hungrier and more impatient for data and content.

For B2B and B2C solutions, it is Spring Forest Studio to the rescue! With the utilization of professional studio-grade equipment and facilities, Spring Forest Studio is well-positioned to produce industry-level content, artistically filmed, and virtually streamed “LIVE”, anywhere in the world (including China). Businesses can get their unique messages delivered directly to the individual eyeballs of their target audience, rapidly and safely.

Marshall McLuhan had said that “the medium is the message” – what better way to convey your message, than by using a medium that is borderless and creatively infinite.


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