How To Create Live Event Marketing?

How To Create Live Event Marketing


Event marketing is a large and growing industry. However, there are a lot of different types of event marketers out there with many approaches to the same problem.

There’s no one right way to do event marketing, but that doesn’t mean you should just jump in without any direction or planning. You need to know your customer and what they want from an event before you start spending money on it.

Our guide will help you understand how live events work, which approach is best for your business goals, and how much time and money you can expect to spend on each type of experience.

The Impact of Event Strategy and Measuring Success
There are numerous advantages to event marketing, but before you begin planning your event, make a list of key performance indicators (KPIs) that you and your stakeholders agree are important to track. These KPIs will serve as a yardstick for measuring the success of your event after it has concluded.

The appropriate event analytics can help you fine-tune your event marketing strategy, increase sales, and boost attendance turnout. Here are six success metrics to examine if you’re not sure where to start.

1. Registrations
The most important metric to consider as a precursor to overall event marketing success is registrations. Examine registration peaks to see if a specific marketing effort was responsible for the increase, and use the final number of attendees as a benchmark for your next event.

2. Participation

Compare the number of people who registered to the number of people who showed up. Of course, some people may have changed their plans at the last minute. Even though a high number of no-shows indicates that your event was well-marketed, people may not have felt invested or interested enough to come.

3. Generating leads

Many businesses choose to generate leads through event marketing, and you can track how many leads your event generates for your sales funnel (the quality of which is up to you to establish pre-event). This is the type of crucial detail that will help your sales team understand how successful your event was.

4. Participant feedback

A post-event survey is a great way to get direct feedback from attendees about their experience at your event. Attendee satisfaction, intent to return, and net promoter score are examples of KPIs derived from surveys (NPS).

5. New clients

You’ll be able to track how many leads generated by your event convert into customers based on the length of your sales cycle. Although this isn’t the most easily measured KPI, it’s useful for showcasing the event’s business worth.

Types of online event marketing

Webinars: A webinar is an online version of a seminar that typically includes a live presentation with a moderator, guest speakers, and a Q&A session.
Livestreaming Events: You can either broadcast a physical event or create a live virtual event while livestreaming an event. Viewers can engage in a live online video conversation by leaving comments or using a chat function.
Virtual events: Instead of meeting in person, virtual events take place entirely online through an event management platform. These events are highly interactive and have a similar look and feel to their physical counterparts.
Classes: Online educational events, like in-person classes, are designed to demonstrate a teachable skill or subject.

Develop A Marketing Strategy for Events

There is no one-size-fits-all event marketing strategy that will work for everyone; each event, as well as its production schedule, budget, and target audience, is unique. However, there are a number of popular promotional strategies and event plan examples that you may use to assist you to promote your own event. Pre-event, event launch, day-to-day marketing, and “last call,” or the final push before your event goes live, are the four aspects of an event marketing promotional strategy.

So, are you ready to start planning your event? Contact us right away and we will be happy to provide information about live event marketing. We can also assist in putting on a great event for any size group or company at the best price available. If you want more information, please contact our team of experts today! What questions do you have about live events that need answering before scheduling one with our partner organization?