Tag: CRM integration

Lead Scoring from Streams: Integrating Event Data into Sales Funnels

Lead Scoring from Streams for B2B Hybrid Events

For enterprise event teams, live streaming is no longer a distribution layer alone. It is a data acquisition layer that can capture intent signals from every stage of a hybrid event, from pre-registration and session selection through live attendance, content engagement, Q&A participation, booth interactions, and post-event replay behavior. When those signals are instrumented correctly, […]

API Integration: Connecting Your CRM to Your Streaming Platform

API Integration for CRM and Streaming Platforms in Enterprise Hybrid Events

For enterprise event teams, the value of a live stream extends well beyond the program feed. In a B2B environment, the stream is a data-producing touchpoint that can be linked to registration, lead scoring, attendee engagement, sales follow-up, and post-event reporting. API integration between a customer relationship management system, or CRM, and a professional streaming […]

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There are many similarities between a webinar and a webcast. These include the way they are broadcasted to the viewers and the method of engagement of the audience. However, the main difference sets in by the technology that the two process use. Both have different green screen video packages. A webcast’s main purpose is to convey information to large online attendees. A webinar is more suited for online events that mandate active collaboration and interaction amongst the presenter and the viewers.