Using a green screen actually provides a lot of flexibility and cost-cutting because we don’t have to shoot at the location and the entire crew and cast can be in one place. There’s a lot of flexibility and cost-cutting in terms of transportation and travelling. Also, you don't need to set up the physical props and you can make use of the advanced technology to provide virtual sets and virtual platforms and virtual props.
Green screen can be used in a lot of creative ways for business videos. What are some of your favourite ways to use it?
We do a lot of webinars for our corporate clients. Webinar is actually one of the applications that is widely used in a green screen environment. Of course, in Hollywood, you see a lot of green screen productions for filmmaking. For webinars, conferences, and townhalls, using green screens virtual sets actually provide a lot of production value and subject all the talents. All the productions are actually very immersive and that attracts and retains a lot of attention from the viewers.
Yes, in fact, most of my clients who actually used our green screen services are impressed with the results. Because we are only one of the few who actually uses Unreal Engine as a rendering platform and that gives a lot of 3D perspective or 3D depth into the whole production. The speakers or the presenter doesn't look as if it has been cut and pasted into an image or into a picture but they looked very immersive as if they’re actually standing or living in the virtual world itself
What do you think is the single most important factor to consider when planning a green screen shoot?
Content is very important. You need to actually plan the content like what other information you want to show and how you want to present them. We talked about what and how to present the content for example the charts if you want the launched product or object to be animated and appear in a virtual set. Basically, how you design the virtual set itself so that it actually complements and supports the brand/ branding so the overall look and feel are pleasant to the viewers.
Colour grading is actually very important. After the whole production is completed, the next thing you need to do is to add a little bit of polish to the whole production. What we usually do in post-production, we do a little bit of colour grading to make the whole look and feel of the video very polished.
When COVID started a lot of physical events are stopped. In order to move the business forward, we started to build our green screen studio. But the studio really only pick up and started off because we started to use 3D virtual set productions in all our productions. So with the 3D production sets, a lot of clients are attracted because of the depth and 3D perspective. They can actually see themselves presenting the material in a very immersive environment. A lot of clients that come to us wanted to do townhalls, seminars and conferences in our studio. COVID basically is a game-changer but the real inspiration comes from the 3D virtual set productions.
Green screen by itself is just a tool but being able to make use of green screen to produce 3D Unreal Engine productions has actually attracted or allowed me to access high-value clients who actually not just deliver the message but deliver it in a world-class production environment. They are all very sick and tired of Zoom gallery view or a newsroom format with just picture in picture. They want something more immersive and the green screen 3D production actually allows us to produce something that's more immersive and use augmented reality and animated objects and even venturing to metahuman, allow us to actually present material in a very creative way.
Choose a provider with the correct equipment setup. A lot of people think green screen is just having a green cloth in the background then you can just key out the person and that’s it. Actually, having the green screen/cloth/background is the smallest part of the formula. You need to have ample and even lighting to make sure that the quality is optimum. You need to have a big enough space so that you can have multiple camera angles. Choose a professional provider that has a good track record, experience and able to produce world-class quality webinars.
Basically, the push factor is the demand and supply. When we first started 3D, we are one of the few that first started this in Singapore. And very soon when clients come to know about the type of production that we have, a lot of clients migrate from the conventional productions into 3D. And the demand actually has increased and the production quality has also improved. We expanded our green screen moving from our old office/studio to a much bigger green screen studio. Right now we operate two 60 sq.m green screens. Each green screen has between three to six cameras consisting of both tracking cameras and static cameras. These are the type of productions that we provide to our clients.
Having the technical know-how is one thing. But being able to promote your services to the market is another thing. We have actually done a lot of green screen productions that actually help us gather a lot of experience and pick up a lot of new skillsets. I can say that we are very proficient in these productions. In fact, we are one of the top three in 3D productions in Singapore. What we need to do next is to be able to promote our services. One of the ways to promote our services is to talk to a lot of event companies. We have garnered quite a few international event companies as our collaboration partners. The challenge is reaching out to event companies.
I think marketing and reaching out is the biggest challenge right now. During COVID we are restricted to only operating our business within Singapore. So, once that we are looking to borders being opened, the next challenge is how can we promote our services outside Singapore.
Yes, we are only touching the tip of the iceberg with this experience in 3D virtual productions. We are actually moving into short-form film making productions using Unreal Engine. This actually will be our next step, not only are we restricted to webinars and conferences, we want to also be a provider for other film production house. One day we will be able to render our services as an Unreal Engine Studio which means we provide Unreal Engine camera tracking system studio and a virtual gaffer so that the film production house will only concentrate on the storytelling the shooting. We will only provide the underlying technical support for Unreal Engine portion.
What kind of results have you seen from using a 3D virtual production package in your marketing videos?
From what I’ve seen from the results, viewers are more attracted to a high production quality which can only be achieved by using 3D virtual productions. Traditionally, 3D productions are done at post which means that usually the talent or actor is shot in front of the green screen. And then at post-productions, they actually key out the subject in the background. But in a 3D virtual production/ or live production, the recording of the results is live which means that we actually key out the person live and the person is actually embedded into the 3D virtual world. The whole production itself is done live. All the videos that you’ve seen in my portfolio is not post production key into it. These are all live. Once we call cut and wrap up, we actually have the video already. The only thing we need to do is polish it up by using colour grading to enhance the production visually. The end result is a lot of clients felt that it's more immersive. They are able to see the results. The actors or presenters are able to interact with virtual objects. He’s able to see himself in the virtual world straight away. There's a confidence monitor that shows where he’s standing and where are the virtual objects so that he can virtually reach out his hands to touch the virtual objects. At the end of day, the result basically is a high immersive production which can create a very realistic environment and also short down the entire production lifecycle.
We provide dry rental meaning that you just rent the studio all the way including our services. So the cost range is somewhere between $1,500 to $15,000. The range is actually very wide. It depends on the client’s requirements.
We have Unreal Engine workstations which provide the 3D rendering. We have Visual Projection Software which will render the video, & all powerpoint and publish it/push it in the Unreal Engine. We have 6 cameras so that we can actually provide different angles whether close-up or wide shots. We have 3 checking cameras that provide position data of the camera to the Unreal Engine so that when we pan or zoom in the camera the background will achieve and move accordingly. We have professional sound mixers to make sure that the audio quality is pristine. We are using studio-quality lighting to ensure that the whole studio is lighted evenly and that would enhance the results of the key.
How long can I book the studio for? Is there a minimum amount of time that I need to book the studio for?
The minimum booking period is 1 day.
Technical wise, the weakest link is the internet access, so what we do to overcome this is in the studio itself. We actually have 2 internet network/provider. The first one is Starhub the other one is Singtel.
And our firewall is actually programmed for instant failover which means that any issue with the primary internet service provider (Singtel) within 3 seconds our firewall will switch over to the secondary internet service provider (Starhub). This is inside the studio itself. We invested in firewall and 2 service providers just to make sure that our streaming to the cloud is smooth. Now when we do jobs outside the studio, we also invested in expensive industrial modems like Cradlepoint which actually has already called load balancing. Inside this Cradlepoint, we actually have 4 sim cards. We are not using consumer sim cards, we are using industrial M2M sim cards. The type of sim cards that is used on ATM machines to host connections will provide us with the stability and redundancy in terms of sending the stream to the cloud smoothly.
Live streaming is going to be the norm in the future after COVID. COVID pushed the world or escalated the world to adapt live streaming in the events or the townhalls. And a lot of companies has learned how to use live streaming and even when we have borders opening and physical events coming back into the picture itself, clients are still using live streaming to bring the message across. They realized that if they spend to much money to do a physical event they might as well broadcast it to the whole world. We began to see the demand tomlive streamingto be more in the future. The quality of live streaming will also include other technology like augmented reality, teleportation, virtual reality and metahuman. All these will be more prominent in the future of live streaming.
The most popular events are internal so-called dissemination of information, they are usually townhalls. I will say that 70% of my productions are for townhalls.
I don't have any plans for any specific country but we definitely need to expand our services outside Singapore because the demand for 3D productions is getting higher but the skillsets available in the market are not able to meet the demand yet. So as we are developing more manpower or human resources to meet the supply. I believe that the demand for this will be huge within this region.
Live streaming is a new trend in digital communication. We will provide you with some information about live streaming platforms and services that are available on the internet. We will also discuss what you need to know before signing up for these services so that you can make an informed decision about which one is best for your needs! Live streaming services is the process of broadcasting live content over the internet to clients who have subscribed to this service. Live streams are usually transmitted at the same time that the video or audio is recorded. This is done through a technique called streaming, which delivers media content to end-users (audiences) in real-time.
2D versus 3D does not just stop with gaming but can also be applied to work as well. 2D live streaming is used more often by professionals because of its lower cost, but 3D live streaming can be used to achieve greater results. 2D live streaming is great for business presentations and virtual tours whereas 3D live streaming would produce a better overall experience. 2D works well for speakers who look into the camera or at their slides while 3D would allow them to look at their audience and speak naturally. 2D is limited by the angle of the camera and only displays information that comes directly in front of it, but 3D live streaming can show multiple different angles depending on where the cameras are set up.
The Interactive Live Audience Webinar, also known as the Virtual Live Audience, is more advanced than a conventional live webinar since it incorporates additional features and capabilities that allow the host to engage and communicate with several online participants or audiences at the same time. This is advantageous for large meetings because it enables the event planner to organize and utilize time slots while delivering the planned material. The Interactive Live Audience Webinar opens up a whole new dimension for businesses that want to get closer to their customers. You no longer have to wait until someone leaves feedback on your site or reviews your product after they’ve used it. Now you can give them instant gratification by hearing their thoughts as they live stream video content. With interactive live streaming, nothing is off limits- ask questions, ask for opinions, make suggestions…the opportunities are endless!
When it comes to live streaming services, there are two options for hosting a live streaming event: virtual events and hybrid events. Virtual live streaming events are simple to host, and people can broadcast to their online audience by using live webinars or webcast platforms. Hybrid events are a blend of virtual and physical events in which the production crew must be present in an actual venue and set up their staging equipment in order to host and broadcast the target audience online. Aside from the panelists and the production crew, hybrid events involve a number of participants who are physically present at the event venue but will be electronically broadcasting from home or from their office. Hybrid live streaming can also be called a virtual event, as so many events today are hosted online.
Vhall webcast services offer a global presence, excellent AI (Artificial Intelligence), and a variety of benefits. Vhall is broadcasting live to China. Vhall is suitable for usage in mobile devices, social media platforms, and other applications. It is open 24 hours a day, seven days a week for both audio-visual streaming and file transfer. The Vhall webcast platform was used by the host speakers and online participants in high-quality video and audio content to create a sophisticated, engaging engagement between them on a worldwide scale. China Live Streaming Vhall enables businesses to contact potential clients while they are on the go without requiring direct personal contact information.
The Zoom platform is a cloud video chat service designed with security in mind, giving viewers peace of mind about the environment they are in when they are talking to a business via Live Streaming. Zoom Live Streaming features include: Live streaming across all devices, privacy for viewers through encryption and two-factor authentication, unlimited video distribution, Live chat during live streams, and the ability to download the broadcast permanently after it ends.
Yes, there is a difference. Live Streaming Specialists typically have the knowledge, training, and experience to plan the Live Stream in advance on their Live Streaming Platform. Furthermore, they know the right Live Streaming Equipment and Cameras so your Live Streams will be of high quality, reliable, and can broadcast globally through targeted devices. Moreover, most independent amateur Live Streamers are using Camera Phones or Smartphones which do not broadcast beyond their own WiFi network. Poor light conditions also affect the consistency of video quality which can often look grainy on numerous devices like tablets, laptops & televisions (all screens). Live Streaming also requires a certain amount of time and technical know-how. Live Stream Specialists can provide all this for you as part of their Live Streaming Package.
IBM Cloud is a perfect solution for live streaming platforms because it offers the most robust, secure and scalable cloud environment. It can support any number of concurrent viewers on a single stream. The IBM Cloud also provides cross-platform solutions to fit your needs with powerful enterprise level features such as analytics, AI and machine learning for video management systems.
Live streams often have millions of viewers across multiple platforms at once which demands a fast, high-quality platform that will not break or crash under pressure from all those users watching simultaneously. With IBM’s infrastructure you’ll never experience an outage again!
In terms of how much audience they cover, Live Broadcasting has more viewership by virtue of being a technology that is older than live streaming. Through the years, broadcasting has built a stable format of who watches what. As a result, broadcasters have been able to establish a loyal fan base for their channels. Despite having a larger audience, Live Broadcasting definitely lags behind in engagement. The primary reason for the same is that broadcasting is a one-way communication that has a passive audience. On the other hand, live streaming creates an interactive environment between viewers and broadcasters. It allows interaction among people from all over the world. Since it is two-way communication, live streaming has a higher engagement rate.
Private live streaming is a different way of communicating with followers or customers. Private live streaming offers a secure way to share the content you are doing without being exposed to any risks. Private live streaming can be quickly accessed by anyone through an internet connection, all they have to do is go on their preferred device and log in using their login information. Private live streaming offers a more personal experience without the risk of exposing your business to third parties.
Video Cameras – The first requirement for professional live broadcasting is a video camera. There are thousands of different types available, but each comes with its own set of trade-offs that may be right or wrong depending on what you’re trying to achieve in your broadcast.
Audio Equipment – Live video streams are more fundamental to the user experience than streaming videos. If they stutter or lag in any way for that matter then it may be seen as an opportunity to jump ship – especially when there’s audio quality on point!
Mixing Equipment – Streaming video is more important than streaming audio. If the sound quality stutters, viewers may still have a great experience with your live stream as long as you maintain good visuals and lighting in order to cast shadows on their screen!
Encoders – Video encoding has been a crucial piece of live streaming equipment for businesses. It allows the compression and transmission of video files so that they’re not saved as individual images, but rather one fluid motion with great quality preserved in it! Engineers developed this technology a while ago which made it possible to provide methods by which you could compress videos without sacrificing anything else – extremely important when we consider just how large some streams can get these days.
Mobile Live Streaming Equipment – In order to get the best results when live streaming from a smartphone, you should invest in some equipment. This includes things like external microphones and proper lighting for your area of coverage so people can see their faces during playback!
Video Streaming Accessories – One integral equipment piece that is often overlooked, however, is the tripod stand. Most cameras need to be mounted on something in order to stay stable during recording, but most tripod accessories are designed for stills rather than videos. A good tripod stand will be able to handle the weight of your camera for extended periods of time while making sure your equipment is secure.
Content Delivery Networks (CDNs) – Gaining access to a content delivery network (CDN) is the key for businesses who want their live streaming sessions delivered with zero lag. A CDN works by caching and distributing video around various servers located in different regions of our planet, so you can enjoy high quality footage without any obstruction from distance between viewers and those hosting your stream!