Today’s world is a fast paced, always connected society. Content is consumed on the go and in real time. It’s no wonder that live streaming has become a critical component of most marketing strategies for businesses and events. Live streamers can create an intimate connection with their audience by sharing their event or product launch as it unfolds – from behind the scenes to the final reveal. Additionally, viewers are able to ask questions in real-time leading to more interactive engagement. Live streaming provides authenticity and flexibility which increases customer trust, builds brand awareness, generates leads and drives sales.