The Next Frontier: Integrating Augmented Reality into Live B2B Events

Integrating Augmented Reality into Live B2B Events | Technical Guide

Augmented reality has moved from a visual novelty to a production-layer capability that can materially improve communication, sponsor value, product comprehension, and audience retention in live B2B events. For corporate event planners, AV professionals, production managers, IT directors, and enterprise stakeholders, the practical question is no longer whether AR can be inserted into an event, […]

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There are many similarities between a webinar and a webcast. These include the way they are broadcasted to the viewers and the method of engagement of the audience. However, the main difference sets in by the technology that the two process use. Both have different green screen video packages. A webcast’s main purpose is to convey information to large online attendees. A webinar is more suited for online events that mandate active collaboration and interaction amongst the presenter and the viewers.