Live streaming is also great for SEO, helping you to rank higher in search results. So, if you’re looking for a way to connect with your audience and boost your marketing efforts, live streaming is definitely the way to go.
That is why small businesses find live streaming so appealing. For those who put in the effort and do it correctly, it provides a way to cut through the noise of all the other posts and tweets online, capturing viewers’ attention and making a larger overall impression.
Here are three major reasons why live streaming is beneficial to small businesses:
- It’s Incredibly Simple to Begin
The costs of live streaming are insubstantial: All you need is a smartphone and a social media account with live streaming capabilities.
Twitter, Facebook, Instagram, and others make it simple by providing instructions on how to get started — usually, all it takes is the tap of a button.
Before you broadcast your first live video, read through online tutorials to ensure you appear confident and professional on camera.
In addition, look for live social media tips online or from other business owners to help you get creative and engage your followers.
- It enables customers to communicate with you in real-time.
While streaming, for example, demonstrating a product or promoting an event, you can see comments and questions on your own social media feed and respond to them on camera in real-time.
It can be difficult to read through your questions and respond articulately on the fly, so team up with one of your partners or colleagues during the live stream. You can both answer as a team after one person reads the question.
This relieves the pressure of doing everything yourself and allows for easy chitchat between the two of you to create a more approachable face for your company.
- It gives your Small Business a Competitive Edge
Not every small business, can make live streaming an excellent way to stand out from the competition.
When you live stream, more customers and clients are likely to tune in and watch because live broadcasts are novel and attention-grabbing.
In addition, live streaming can help to humanize your brand and make it more relatable. By giving viewers a behind-the-scenes look at what goes on in your business, you open up the lines of communication, providing feedback and answering questions live. This creates a connection with customers that builds loyalty and trust over time.
We have all the tips and tricks you need to make your live streaming event a success. And, who knows, maybe by using live streaming you’ll be able to take your small business to the next level.