The Hybrid Press Conference: Engaging Local and International Media

Hybrid Press Conference Streaming | Local and International Media

The Hybrid Press Conference as an Enterprise Communication Event A hybrid press conference is no longer a simple combination of a room microphone and a webinar link. For corporate communications teams, public affairs units, investor relations departments, and multinational brands, it is a high-stakes live production that must serve two audiences at once, the journalists […]

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There are many similarities between a webinar and a webcast. These include the way they are broadcasted to the viewers and the method of engagement of the audience. However, the main difference sets in by the technology that the two process use. Both have different green screen video packages. A webcast’s main purpose is to convey information to large online attendees. A webinar is more suited for online events that mandate active collaboration and interaction amongst the presenter and the viewers.